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COM 537 Week 1 Individual Assignment Integrated Diffusion Paper
COM 537 Week 1 Individual Assignment Integrated Diffusion Paper
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COM 537 Week 1 Individual Assignment Integrated Diffusion Paper

Resources: In the Action Plan section at the end of Chapter one in the Integrated Business Communication text, there is a discussion that revolves around the significance of innovation versus ideas from an article by Michael Schrage titled “Innovation Diffusion”. The article can be found at the website below. 

http://www.technologyreview.com/energy/13987/

Review the article.

Write a paper of no more than 700 words that discusses the difference between ideas and innovation and specifically answers the question;
Is the “diffusion of innovation” or the "spread of ideas" the dynamic driving today's world?

Defend your answer.

 

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