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MKT 450 Week 3 Learning Team Assignment Detailed International Marketing Plan Outline Part I

MKT 450 Week 3 Learning Team Assignment Detailed International Marketing Plan Outline Part I
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MKT 450 Week 3 Learning Team Assignment Detailed International Marketing Plan Outline Part I

Resources: Internet, student website, University Library
 
Utilize your selected company, product, and country.
 
Write a 1,050- to 1,400-word detailed outline of the first portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items:
 
·         Describe the product or service and why it might be successful in your selected country.
 
·         Provide the geographic description of the market.
 
·         Conduct an environmental analysis that addresses the following:
 
o   Political risks
o   Legal environment
o   Economic analysis
o   Cultural analysis
o   Demand estimation
 
·         Analyze of the various types of buyers in the international marketplace and the factors that influence their purchasing decisions.
 
·         Identify potential target markets in a global environment.
 
·         Evaluate the market potential of targeted buyer and consumer segments.
 
·         Conduct a competitive analysis—SWOTT
 
o   Strengths
o   Weaknesses
o   Opportunities
o   Threats
o   Trends
o   Summarize
 
Format your paper consistent with APA guidelines.

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