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MKT 450 Week 4 Learning Team Assignment Detailed International Marketing Plan Outline Part II

MKT 450 Week 4 Learning Team Assignment Detailed International Marketing Plan Outline Part II
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MKT 450 Week 4 Learning Team Assignment Detailed International Marketing Plan Outline Part II

Resources: Internet, student website, University Library
 
Utilize the company, product, and country you used for the Detailed Marketing Plan Outline: Part I
 
Write a 1,050- to 1,400-word detailed outline of the second portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items:
 
·         Describe the market segment you are targeting and explain how you plan to position your product or service based on your analysis of this segment.
 
·         Develop an international marketing strategy that addresses the following:
 
o   Product
o   Promotional strategy
o   Pricing strategy
o   Place
o   Channels of distribution
o   Modes of entry
 
·         Create a marketing budget which includes proforma financial statements.
 
·         Describe the implementation and control of the marketing plan.
 
·         Timeline and milestones
 
·         Monitoring process
 
·         Review process
 
·         Discuss the challenges that a company may face when implementing or controlling an international marketing plan as opposed to a domestic marketing plan.
 
Format your paper consistent with APA guidelines.

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