MKT 421 Complete Class + Final MKT 421 Week 1 DQ 1 MKT 421 Week 1 DQ 2 MKT 421 Week 1 DQ 3 MKT 421 Week 1 Individual Defining Marketing MKT 421 Week 2 DQ 1 MKT 421 Week 2 DQ 2 MKT 421 Week 2 DQ 3 MKT 421 Week 2 Individual Marketing Mix MKT 421 Week 2 Learning Team Marketin..
MKT 421 Week 1 DQ 1 What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not. ..
MKT 421 Week 1 DQ 2 Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected or..
MKT 421 Week 1 DQ 3 Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company does not place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the esse..
MKT 421 Week 1 Individual Defining Marketing Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational su..
MKT 421 Week 2 DQ 1 What is marketing research? How has the Internet affected marketing research? As part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? ..
MKT 421 Week 2 DQ 2 What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketin..
MKT 421 Week 2 DQ 3 What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure tha..
MKT 421 Week 2 Individual Marketing Mix · Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the m..
MKT 421 Week 2 Learning Team Marketing Plan Phase I Write a 1,400- to 1,750-word paper to include the following: o An overview of the existing organization o A description of the new product or service o An explanation..
MKT 421 Week 3 DQ 1 Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues throu..
MKT 421 Week 3 DQ 2 Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is th..
MKT 421 Week 3 Individual Marketing Research Resources: University Library, Kudler Fine Foods Virtual Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you ju..
MKT 421 Week 3 Learning Team Marketing Plan Phase II Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper in which you address the following: o Identify the segmentatio..
MKT 421 Week 4 DQ 1 What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? ..
MKT 421 Week 4 DQ 2 What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull stra..
MKT 421 Week 4 DQ 3 What does the term noise mean in marketing? With so much advertising noise in the marketplace, how can a company ensure its message is heard? ..
MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation Summary · Resources: Using Perceptual Maps in Marketing simulation · Complete the simulation, Using Perce..
MKT 421 Week 4 Learning Team Marketing Plan Phase III Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper to include the following information: o Describe the attributes of your product or service in detail. ..
MKT 421 Week 5 DQ 1 Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as..
MKT 421 Week 5 DQ 2 You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors ..
MKT 421 Week 5 DQ 3 How has technology affected marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers? ..
MKT 421 Week 5 Individual Assignment Environmental Factors Select an organization with which you are familiar that conducts both domestic and global marketing. Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions..
MKT 421 Week 5 Learning Team Marketing Plan Final Paper and Presentation Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, address the following information in your paper: o Identify the appr..
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