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OMM 615

OMM 615

OMM 615 Week 1 Assignment Concept of Branding Latest
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OMM 615 Week 1 Discussion 1 IMC and Marcom Latest
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OMM 615 Week 1 Discussion 1 IMC and Marcom NEW OMM 615 Week 1 Discussion 1 IMC and Marcom What is marcom? How have the functions within marketing communications become more integrated? What does the Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important? I..
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OMM 615 Week 1 Discussion 2 Marketing Management Latest
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OMM 615 Week 1 Discussion 2 Marketing Management NEW OMM 615 Week 1 Discussion 2 Marketing Management Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers? ..
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OMM 615 Week 2 Assignment IMC Tactics Latest
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OMM 615 Week 2 Discussion 1 Buyer Decision Process Latest
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OMM 615 Week 2 Discussion 1 Buyer Decision Process NEW OMM 615 Week 2 Discussion 1 Buyer Decision Process What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying..
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OMM 615 Week 2 Discussion 2 Market Opportunity Analysis Latest
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OMM 615 Week 2 Discussion 2 Market Opportunity Analysis NEW OMM 615 Week 2 Discussion 2 Market Opportunity Analysis What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and e..
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OMM 615 Week 3 Assignment Media Buying Latest
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OMM 615 Week 3 Discussion 1 Latest
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OMM 615 Week 3 Discussion 1 NEW OMM 615 Week 3 Discussion 1 Look at the different types of advertising shown in Table 4.2 of the text. Select one product and determine how each type of advertising strategy would be used. Incorporate concepts and examples from this week’s lecture in your post. ..
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OMM 615 Week 3 Discussion 2 Advertising Latest
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OMM 615 Week 3 Discussion 2 Advertising NEW OMM 615 Week 3 Discussion 2 Advertising Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues. Assess how culture and ethics influence understanding the ad from each country. ..
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OMM 615 Week 4 Assignment Consumer Promotions Latest
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OMM 615 Week 4 Discussion 1 Trade Promotions Latest
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OMM 615 Week 4 Discussion 1 Trade Promotions NEW What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts. ..
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OMM 615 Week 4 Discussion 2 Sales Promotion Strategies Latest
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OMM 615 Week 4 Discussion 2 Sales Promotion Strategies NEW What are three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each strategy. Compare and contrast which strategies would be appropriate with each of the four major types of selling ..
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OMM 615 Week 5 Assignment Social Media Latest
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OMM 615 Week 5 Discussion 1 Direct Marketing Latest
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OMM 615 Week 5 Discussion 1 Direct Marketing NEW Define direct marketing. Does direct marketing help with relationship marketing? How does direct marketing supply an organization’s integrated marketing communications plan? Support your position. Incorporate concepts and examples from this week’s ..
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OMM 615 Week 5 Discussion 2 Electronic and Internet Marketing  Latest
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OMM 615 Week 5 Discussion 2 Electronic and Internet Marketing  NEW How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were trying to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate date..
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OMM 615 Week 6 Assignment An Integrated Marketing Strategy for Apple Latest
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OMM 615 Week 6 Assignment An Integrated Marketing Strategy for Apple NEW   ..
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OMM 615 Week 6 Assignment An Integrated Marketing Strategy for Nike Latest
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OMM 615 Week 6 Assignment An Integrated Marketing Strategy for Nike NEW   ..
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OMM 615 Week 6 Discussion 1 Latest
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OMM 615 Week 6 Discussion 1 NEW What is the role of public relations within an organization’s integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign can be measured. Support your position. Incorporate concepts and examples from this week’s lecture in your post. ..
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OMM 615 Week 6 Discussion 2 Latest
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OMM 615 Week 6 Discussion 2 NEW An increasing trend in marketing communications is to use “content marketing.” Discuss the componentsof content marketing described in the article by John Rampton (a Forbes Contributor) and in your own words how each component contributes to the integrated marketin..
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