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BIAM 540 Week 3 Analysis Assignment Behavior and Conversion Reports NEW
Analysis Assignment: Behavior and Conversion Reports
Objectives of the assignment:
1.Familiarize yourself with the content and format of behavior and conversion reports.
2.Answer business questions by analyzing audience and acquisition reports.
STEP 1. 10 Points.
Access the Analytics Report Finder Interface
1.Open the Analytics Report Finder using the steps outlined under Course Home.
2.After the Analytics Report finder starts, enter your name and select Multichannel Path Length Report.
3.Do a screen capture and paste it in the box below. Note: The screen capture must show the whole Report Finder interface with your name on it. It shouldn’t just be the report.
The screen capture goes in the box below.
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