BUS 339 (NEW)
BUS 339 Entire Course NEW BUS 339 Week 1 Discussion 1 What is Marketing Research? BUS 339 Week 1 Discussion 2 Marketing Research Challenges BUS 339 Week 1 Quiz BUS 339 Week 2 Assignment Marketing Information System BUS 339 Week 2 Discussion 1 Research Design BUS 339 Week 2 Discussi..
BUS 339 Week 1 Discussion 1 What is Marketing Research NEW What is Marketing Research? In the video, The Role of Market Research, Jeff Hawkins describes how marketing research did (and didn’t) help him identify market opportunities and problems. Use Table 1.1 to suggest a category of ma..
BUS 339 Week 1 Discussion 2 Marketing Research Challenges NEW Marketing Research Challenges. Read the Marketing Research Association’s Code of Marketing Research Standards. Discuss how some of the practices described in the text violate this code of ethics. Why would a firm violate the code of et..
BUS 339 Week 1 Quiz NEW Firms that collect information and make it available to multiple subscribers are called: Which of the following statements best describes the current state of the marketing research industry? The purpose of marketing research is: The final step in the marketing re..
BUS 339 Week 2 Assignment Marketing Information System NEW Marketing Information System. Select a product with a marketing problem (of your choice) and write a three- to four- page paper (excluding the title and reference pages) based on the issues below. Be sure to follow APA formatting and use ..
BUS 339 Week 2 Discussion 1 Research Design NEW Research Design. Choose one of the three clients in Case 4.1, Memo from a Researcher, at the end of Chapter 4 of your text. State which type of research design is most appropriate for the client and why. Give a specific example of how you would appl..
BUS 339 Week 2 Discussion 2 In-house Research versus Publicly Available Research NEW In-house Research versus Publicly Available Research. Read the article “How to Use Interesting Research to Help Market Your Business." Describe the difference between conducting original in- house research and us..
BUS 339 Week 2 Quiz NEW Which of the following would be classified as a part of internal secondary data? What type of research design should a marketing researcher use to find out how many customers there are, what brands they buy and in what quantities, which advertisements they recall, what ..
BUS 339 Week 3 Discussion 1 Research Objectives & Data Analysis NEW Research Objectives & Data Analysis. Read the report BLS Spotlight on Statistics: Women at Work on the Bureau of Labor Statistics site. Find an example of each of the four research objectives listed in Table 11.1 at the b..
BUS 339 Week 3 Discussion 2 Samples & Sampling NEW Samples & Sampling. After watching the American FactFinder Virtual Tour, identify a population using the Census Bureau’s American FactFinder. How could the sampling process lead to a bias or error in your data if you sampled this populati..
BUS 339 Week 3 Quiz NEW Since most consumers want a car with excellent fuel economy, wouldn’t you agree your next car will be a hybrid?” is an example of: In the question, “Do you always buy electronic products from Dell?” Which word is one of the “words to avoid in question development?” _..
BUS 339 Week 4 Discussion 1 Statistics NEW Statistics. In the video, Lies, Damned Lies and Statistics, Sebastian Wernicke did a tongue-in-cheek analysis of how to design a great presentation. Rather than be humorous, suggest some statistical analysis that you think would give good advice on how t..
BUS 339 Week 4 Discussion 1 Statistics NEW You have been asked to come up with a new ad campaign for a national pizza chain. You would like to target both young adults and families with children, but you don’t have the budget for two separate campaigns. What are some variables that yo..
BUS 339 Week 4 Quiz NEW If we were to graph two variables, let's say, height (in inches) and GPA, and the graph showed points scattered about in a formless shape, we could say there is: If we were to graph two variables, let's say, height (in inches) and GPA, and the graph showed points scatte..
BUS 339 Week 5 Discussion 1 Report Writing NEW Report Writing. What is the function of the “limitations” section of a marketing research report? What limitations exist in the marketing research project you designed for your Final Paper? Respond to at least two of your classmates. ..
BUS 339 Week 5 Discussion 2 International Topics in Marketing Research NEW International Topics in Marketing Research. Review the web sites of at least three of the marketing research firms listed in Table 2.1 near the beginning of Chapter 2 in your text. What international topics and issues are ..
BUS 339 Week 5 Final Marketing Research Paper 2 Sets ..
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