BUS 402 (ASH)
BUS 402 Entire Course BUS 402 Week 1 DQ 1 Environmental Changes BUS 402 Week 1 DQ 2 Vision and Mission BUS 402 Week 2 DQ 1 Components of External Environment BUS 402 Week 2 DQ 2 Components of Internal Analysis BUS 402 Week 2 Assignment Starbucks S.W.O.T. Analysis BUS 402 Week 3 DQ ..
BUS 402 Week 1 DQ 1 Environmental Changes Provide an example of an industry or company that has changed its strategy over time as environmental factors such as technology, competition, and consumer preferences have changed. Explain the changes in environment and in the industry’s or company’s evo..
BUS 402 Week 1 DQ 2 Vision and Mission Share the vision and mission statement of your firm (or one with which you are familiar). How is that vision and mission statement communicated to employees and the public? What is the role of the vision and mission statement in driving the activities of ..
BUS 402 Week 2 Assignment Starbucks S.W.O.T. Analysis Watch the video, How to Perform a S.W.O.T. Analysis, and then conduct an S.W.O.T. analysis using the Starbucks’ Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section of your course shell. The analysis should..
BUS 402 Week 2 DQ 1 Components of External Environment What are the two most relevant externalities from Exhibit 2.6 for a firm with which you are familiar? Have these externalities made the industry in which the firm operates more, or less, attractive to you as consumer? Explain your rationale. ..
BUS 402 Week 2 DQ 2 Components of Internal Analysis Using “The Seven-S Framework” from pages 58-59 to examine a firm with which you are familiar and address how the firm stacks up in respect to the “qualities of excellence” list on page 59. Does alignment with this list help explain why the firm ..
BUS 402 Week 3 DQ 1 Market Positioning Strategies Chapter 4 addresses timing and positioning (or market niche) strategies. Using Exhibits 4.8 and 4.9 to assess a firm of your choice. What generic strategy is this firm employing? Are they using a combination approach? What are the advantages/disad..
BUS 402 Week 3 DQ 2 Vertical Integration Is your company vertically integrated? If so, is it fully, or partially, integrated? If not, would such a move yield potentially high competitive rewards? Explain your rationale. You can also use a past firm or one with which you are familiar. Respond to a..
BUS 402 Week 4 DQ 1 International Markets What issues are likely to arise in a developing country when a global giant like Coca-Cola begins operations there? What kinds of advantages does such an expansion bring to the globalizing organization? Support your thoughts with research. Respond to at l..
BUS 402 Week 4 DQ 2 Multi-business Corporations Consider how a large diversified organization sets strategy. PepsiCo, for example, has beverages (Pepsi, Mountain Dew, Gatorade, Tropicana, Aquafina, Dole, and tea and coffee through partnerships with Lipton and Starbucks) and food companies (Frito..
BUS 402 Week 5 Assignment Final Case Study and Strategic Plan Starbucks Read the Starbucks’ Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section of your course shell. From the perspective of an executive with the firm, prepare a ten- to twelve- page, three-yea..
BUS 402 Week 5 DQ 1 Corporate Social Responsibility Think of companies that are concerned not only with the bottom line, but also with being good corporate citizens. Share examples and the reasons why you think these companies practice social responsibility. Respond to at least two of your fellow..
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