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- CIS 356 Week 10 Term Paper 360-Degree View of the Customer.docx
CIS 356 Week 10 Term Paper: 360-Degree View of the Customer NEW
Term Paper: 360-Degree View of the Customer
Due Week 10 and worth 160 points
Fictitious assumptions and details may be assumed or created for the completion of this assignment. Applications cases and examples in the textbook and elsewhere may be used to support your discussions and your examples.
Imagine you are a senior executive in a company (e.g., bank, retail chain, telecommunication, insurance, etc.) that is undergoing some major changes (e.g., regulatory, market condition, competition, disruptive technologies, etc.). You want to completely understand your customers, so the company can be more successful in generating revenue from existing customers and / or gain new customers. You believe that by understanding your customers demographics, financial information, credit score, spending pattern, and so on, you can provide better customer service, market your products, create new products, and retain your customers. There are many technologies, solutions, and processes that you can leverage to obtain this information. There are also many new technologies that have emerged in recent years, such as RFID, Mobility, and Big Data (Hadoop). You have to develop long-term and short-term strategies and implement a set of DSS and BI solutions to meet your goal of achieving a 360-degree view of your customers.
Write a ten to fifteen (10-15) page paper in which you:
Identify at least three (3) business problems that you would like to solve with your 360-degree view of customers.
Identify the business benefits of achieving a 360-degree view of customers.
long-term strategy to meet your goal of achieving a 360-degree view of your customers.
short-term strategy to meet your goal of achieving a 360-degree view of your customers.
Determine at least three (3) technologies total that you will need to implement to achieve the goals of your:
Create at least one (1) diagram to highlight your solutions and technology architecture.
Identify and analyze the key strengths and weakness of the technologies you chose.
Propose and explain any processes you need to have for this effort.
Propose the organizational changes or support you will need to have for this effort.
Explain how you may leverage at least two (2) emerging technologies, such as RFID, Mobility, and Big Data for your effort.
Determine at least two (2) ethical issues that you would encounter in your effort and how you would address them.
Use at least five (5) quality resources in this assignment.Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Include charts or diagrams created in Excel, Visio, MS Project, or one of their equivalents such as Open Project, Dia, and OpenOffice. The completed diagrams / charts must be imported into the Word document before the paper is submitted.
The specific course learning outcomes associated with this assignment are:
Describe the ethical issues in DSS data in organizational settings.
Analyze and critique emerging trends of management support systems.
Develop a decision support solution to solve a proposed business problem.
Write clearly and concisely about Decision Support and Business Intelligence topics using proper writing mechanics and technical style conventions.
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