COM 486 Complete Course Material NEW COM 486 Week 1 Individual Assignment IMC and CMM Basics COM 486 Week 2 Assignment Message Map Presentation COM 486 Week 3 Assignment Marketing Communications Plan COM 486 Week 4 Individual Assignment Movie Promotion and Adverti..
COM 486 Week 1 Individual Assignment IMC and CMM Basics NEW Write a 1,050- to 1,400-word paper that compares two competitors that produce at least two different products or services; for example, Nike and Adidas. Describe the strategies that each brand uses to differentiate its products or servic..
COM 486 Week 2 Assignment Message Map Presentation NEW Choose either the catering, conference, or hotel businesses on Baderman Island. Identify and explain the essential elements of a Message Map™ based on the template provided in Figure 4–3, CMM Message Map™, of your text, Customer Message Mana..
COM 486 Week 3 Assignment Marketing Communications Plan NEW Select a product that is struggling in the market today—for example, dial-up Internet companies, PDAs or sport utility vehicles—and a particular target audience. Conduct a promotions opportunity analysis to determine what promotional op..
COM 486 Week 4 Individual Assignment Movie Promotion and Advertising NEW You work for a large movie studio and your job is to promote and advertise a new movie. Choose the type of movie and the target audience the studio hopes to attract. Write a 1,400- to 1,750-word proposal for your plan to p..
COM 486 Week 5 Assignment Integrated Marketing Communications Campaign NEW Resource: BadermanIsland Virtual Organization Refer to Baderman Island Virtual Organization and the catering, conference, or hotel business component that you used for the Week Two Learning Team assignments. Follow the st..
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