HCS 539 Week 1 Individual Assignment Health Care Marketing Reflection NEW Write a 700- to 1,050-word reflection on current health care marketing techniques. Examine current health care marketing techniques in television, the Internet, radio, or any other media source. Some examples include adv..
HCS 539 Week 2 Individual Assignment Health Care Analysis NEW Choose an existing health care organization. Write a 1,050- to 1,400-word paper on the organization of your choice. Include the following: • Describe the four Ps--product, price, place, and promotion--and explain how and why t..
HCS 539 Week 3 Individual Assignment Marketing Research and Segmentation NEW Choose a health care organization, or use the organization you chose in Week Two. Imagine you are a marketing representative for the organization. Conduct research on the consumers in a particular area using at lea..
HCS 539 Week 4 Individual Assignment Positioning and Differentiation Review NEW Choose two existing health care organizations or companies in the same discipline, such as hospital-hospital, insurance company-insurance company, med spa-med spa, and so forth. Compare each organization's positionin..
HCS 539 Week 5 Individual Assignment Public Relations Presentation NEW Complete one of the following options: Option A - Responding to the Public Research a public relations scenario you recently heard in the news. This could be anything that required a hospital or health care facility or compa..
HCS 539 Week 6 Learning Team Assignment Health Care Marketing Plan Presentation NEW Create a hypothetical health care organization or social program, using a real organization or program as a model, and develop a comprehensive marketing plan to market it. Examples include cancer hospitals, home h..
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