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HSA 505

HSA 505 (NEW)

HSA 505 Entire Course NEW
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HSA 505 Entire Course NEW HSA 505 Week 1 Discussion 1 NEW HSA 505 Week 1 Discussion 2 NEW HSA 505 Week 2 Discussion 1 NEW HSA 505 Week 2 Discussion 2 NEW HSA 505 Week 3 Discussion 1 NEW HSA 505 Week 3 Discussion 2 NEW HSA 505 Week 3 Product Development NEW HSA 505 Week 4 Case..
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HSA 505 Week 1 Discussion 1 NEW
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HSA 505 Week 1 Discussion 1 NEW Please respond to the following: "The Product Life Cycle Part" Assess the value of the product life cycle as a tool for product succession planning and related product management activities. Give your opinion on whether or not the Product Life Cycle can help healt..
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HSA 505 Week 1 Discussion 2 NEW
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HSA 505 Week 1 Discussion 2 NEW Please respond to the following: "New Product Process" Create an argument in support of the assertion that the Product Life Cycle enhances marketing outcomes in the health care industry. Provide support for your argument. Suggest at least two (2) examples that su..
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HSA 505 Week 10 Discussion 1 NEW
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HSA 505 Week 10 Discussion 1 NEW Please respond to the following: "Strategy Map"  Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health c..
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HSA 505 Week 10 Discussion 2 NEW
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HSA 505 Week 10 Discussion 2 NEW Please respond to the following: "Marketing Plan" Based on your review of the Learnscape scenario titled “Learnscape 4: How Are We Doing”, justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine m..
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HSA 505 Week 11 Discussion 1 NEW
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HSA 505 Week 11 Discussion 1 NEW Please respond to the following: "Course Completion" Identify the most significant political, economic, and social forces that you believe are influencing changes in health care marketing today. Identify three (3) key marketing skills you have gained from this c..
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HSA 505 Week 11 Discussion 2 NEW
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HSA 505 Week 11 Discussion 2 NEW Please respond to the following: "Wrap-Up and Takeaways!"  Identify two to three (2-3) takeaways that you have learned or gained from the course learning activities. Explain the linkage between each takeaway you have identified and the learning outcomes of t..
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HSA 505 Week 2 Discussion 1 NEW
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HSA 505 Week 2 Discussion 1 NEW Please respond to the following: "Marketing Growth and Strategic Planning" Justify the assembly of a balanced product portfolio by marketing managers as a means of ensuring extended success in the health care market industry. Provide two (2) real-life examples to ..
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HSA 505 Week 2 Discussion 2 NEW
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HSA 505 Week 2 Discussion 2 NEW Please respond to the following: "Market Expansion and Drivers Management" Interpret the importance of continually pursuing opportunities for growth within the health care marketplace, and identify expansion opportunities available to health care institutions thro..
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HSA 505 Week 3 Discussion 1 NEW
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HSA 505 Week 3 Discussion 1 NEW Please respond to the following: "Brand Design Model" Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale. Assess the value of Calder and Reagan’s Brand Design..
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HSA 505 Week 3 Discussion 2 NEW
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HSA 505 Week 3 Discussion 2 NEW Please respond to the following: "Brand Portfolio Molecule and Brand Report Card" Based on your review of the Learnscape scenario titled “Learnscape 3: Recover and Retention”, explain the fundamental reasons why brands do not exist in isolation but do exist in lar..
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HSA 505 Week 3 Product Development NEW
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HSA 505 Week 3 Product Development NEW Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to inclu..
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HSA 505 Week 4 Case Study 1 Revitalizing a Brand NEW
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HSA 505 Week 4 Case Study 1 Revitalizing a Brand NEW Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the he..
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HSA 505 Week 4 Discussion 1 NEW
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HSA 505 Week 4 Discussion 1 NEW Please respond to the following: "Brand Stretch Spectrum and Market Product Grid"  Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be ..
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HSA 505 Week 4 Discussion 2 NEW
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HSA 505 Week 4 Discussion 2 NEW Please respond to the following: "Lateral Marketing Strategy" Assess the value of target marketing as an effective health care marketing strategy. Appraise the degree to which vertical and traditional segmentation help marketing managers use target marketing strat..
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HSA 505 Week 5 Discussion 1 NEW
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HSA 505 Week 5 Discussion 1 NEW Please respond to the following: "Marketing Segment and Perceptual Map"   Evaluate the value and utility afforded by Philip Kotler’s Segment-by-Segment Invasion Plan as a tool for mapping current and future market segment pursuits. Provide support for your r..
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HSA 505 Week 5 Discussion 2 NEW
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HSA 505 Week 5 Discussion 2 NEW Please respond to the following: "Product Ladder and Hierarchy of Needs" Assess the importance of the Ries and Trout’s Product Ladder as a target marketing device within the health care industry. Provide a rationale for your response. Assess the level of necessit..
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HSA 505 Week 6 Discussion 1 NEW
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HSA 505 Week 6 Discussion 1 NEW  Per the text, health care consumers vary in their willingness to adopt new product offerings, with some being quicker to adopt than others. Suggest the key reasons why you believe these variances exist. Provide a rationale with at least (1) example of a situa..
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HSA 505 Week 6 Discussion 2 NEW
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HSA 505 Week 6 Discussion 2 NEW Please respond to the following: "Customer Experience Management"  Based on your review of the Learnscape scenario titled “Learnscape 1: Staying Relevant”, examine the potential mutual benefits that are afforded to health care organizations and their respecti..
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HSA 505 Week 7 Case Study 2 Stopping Outshopping NEW
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HSA 505 Week 7 Case Study 2 Stopping Outshopping NEW Due Week 7 and worth 220 points  Read the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet or Strayer databases to research similar marketing strategies in the health care industry. Wri..
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HSA 505 Week 7 Discussion 1 NEW
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HSA 505 Week 7 Discussion 1 NEW Please respond to the following: "Understanding Customer Wants and Needs and PEST Analysis" Argue whether or not you believe that health care marketers must understand customers and their perceptions of product offerings in order to effectively monitor prowess at ..
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HSA 505 Week 7 Discussion 2 NEW
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HSA 505 Week 7 Discussion 2 NEW Please respond to the following: "Michael Porter’s Five Forces Model" Examine the key reasons why intense competition and rivalry characterize the health care industry. Suggest one (1) example to support your rationale. Appraise the value and importance of Michae..
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HSA 505 Week 8 Discussion 1 NEW
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HSA 505 Week 8 Discussion 1 NEW Please respond to the following: "Competition Model" Justify the fundamental reasons that marketers should closely monitor the actions of rivals in order to proactively address developing issues, events, and circumstances. Provide one (1) example of such successfu..
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HSA 505 Week 8 Discussion 2 NEW
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HSA 505 Week 8 Discussion 2 NEW Please respond to the following: "Marketing Management Tools" Based on your review of the Learnscape scenario titled “Learnscape 2: Patient Engagement”, analyze the benefits afforded to health care marketers that understand the importance of establishing core valu..
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HSA 505 Week 9 Case Study 3 NEW
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HSA 505 Week 9 Case Study 3 NEW Read the case study titled “Missed Opportunities”, located in the online course shell. Write a four to six (4-6) page paper in which you:  Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adj..
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HSA 505 Week 9 Discussion 1 NEW
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HSA 505 Week 9 Discussion 1 NEW Please respond to the following: "Marketing Strategy and Planning Tools" Determine whether or not health care marketers need to recognize the value results from implementing marketing best practices across the multiple, varying activities that health care organiza..
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HSA 505 Week 9 Discussion 2 NEW
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HSA 505 Week 9 Discussion 2 NEW Please respond to the following: "Generic Strategies and Balanced scored Card" Determine whether or not you believe the process of formulating strategy in the health care industry is complex. Justify your response with at least one (1) example of a situation or sc..
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