MKT 443 Week 3 Who, What, Why, When, and How Presentation Latest
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MKT 443 Week 3 Who, What, Why, When, and How Presentation
Create a 15- to 20-slide presentation with detailed speaker notes using Microsoft®PowerPoint®, Prezi®, or OfficeMix365. This presentation should specify the Who, What, Why, When, and How for your chosen company’s social media marketing and PR strategy plan.
Complete the following in your presentation using the company you chose in Week 1 for your Social Media Marketing Plan.
Determine who your consumers will be based upon the company’s products or services.
Describe the personas that will help you better understand and relate to your target consumer.
Research your target consumer demographics and psychographics. Include behaviors, lifestyles, and attitudes that will help you to answer the following questions:
- What problem you can solve for the customer?
- What actions you would like the customer to take?
- Why is this organization the best one to solve the problem for the customer and how can you prove it?
- Which social media platforms do you believe will be most appropriate for your company based on the usage patterns of the target customers?
- Describe the type of content that you believe will best reach your consumer using the areas noted in the table. Why do you believe this type of content will influence your consumer?
Include at least two references.
Include visuals in your presentation to illustrate your main ideas. Format the presentation according to APA guidelines.
Click on the Assignment Files tab to submit your presentation.
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