MKT 448 Week 1 Defining Process and Value of Digital Analytics NEW Write a 1,050- to 1,400-word paper in which you define the process used to create marketing and business value using digital analytics. Summarize the data analytics process with regard to the Analytics Value Chain and the digital..
MKT 448 Week 2 Building a Marketing Case for Data Analytics NEW MKT 448 Week 1 Defining Process and Value of Digital Analytics You are the new CMO in charge of migrating an organization of your choosing toward a data-driven culture. You are making a presentation to your Board of Directors ..
MKT 448 Week 3 Dashboards for Monitoring Conversions NEW Resource: Building a Digital Analytics Organization, Ch. 7 Write a 700- to 1,050-word paper in which you analyze the use of dashboards to monitor conversion rates. Select a Fortune 500 organization that uses digital marketing. Identify a..
MKT 448 Week 3 Data Types and Methodologies NEW ..
MKT 448 Week 4 Meaningful Qualitative Digital Intelligence for Key Performance Indicators NEW Write a 700- to 1,050-word paper in which you describe methods used to collect and integrate quantitative and qualitative data that are used to evaluate customer experience relative to market growth. De..
MKT 448 Week 5 Digital Analytics and Predictive Analyses NEW Write a 700- to 1,050-word paper in which you evaluate how digital analytics data can be used together with predictive analyses to plan customer response and acquisition through the customer life cycle. Summarize your findings and conc..
MKT 448 Week 5 Signature Assignment Methods of Targeting and Retargeting NEW MKT 448 Week 5 Signature Assignment: Methods of Targeting and Retargeting About Your Signature Assignment Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your ..
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