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MKT 498

MKT 498 (NEW)

MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications NEW
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MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications NEW   Select a product or service from a company with which you are familiar. Write a 1,050- to 1,200-word paper in which you:  Analyze the purpose and value of an integrated marketing communications (IMC) ..
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MKT 498 Week 2 Product and Market Identification NEW
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MKT 498 Week 2 Product and Market Identification NEW   Prepare for the Marketing Communications Plan Executive Summary due in Week 5, by addressing the following:  Discuss the product or service each team member wrote about in their individual Week 1 Purpose and Value of Integrated ..
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MKT 498 Week 2 Trends in Marketing Communications NEW
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MKT 498 Week 2 Trends in Marketing Communications NEW   Write a 1,050- to 1,200-word paper in which you:  Select and assess three trends in marketing communications.  Provide specific examples of each trend with evidence of marketing communications that reflect the trend. Inse..
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MKT 498 Week 3 Advertising Tools in IMC Plans NEW
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MKT 498 Week 3 Advertising Tools in IMC Plans NEW   Write a 1,200- to 1,450-word paper using the company that you selected for the Week 1 assignment in which you:  Identify three advertising tools that the company uses.  Examine each tool and the target market it tries to reac..
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MKT 498 Week 3 Competitive and Segmentation Analysis Presentation NEW
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MKT 498 Week 3 Competitive and Segmentation Analysis Presentation NEW   Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that shows a competitive advantage analysis in which the following points are addressed:  Evaluate the key attributes of the select..
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MKT 498 Week 4 Analysis of Marketing Communication Tools Paper NEW
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MKT 498 Week 4 Analysis of Marketing Communication Tools Paper NEW   Write a 1,050-word paper in which you include the following:  Discuss at least three marketing communication tools currently used to market the product or service selected in the Week 2 Learning Team assignment. ..
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MKT 498 Week 5 Digital Communications Presentation NEW
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MKT 498 Week 5 Digital Communications Presentation NEW   Research the digital communications tools used by the company you chose in Week 1 or Week 3. Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker’s notes in which you:  Provide an overview of the com..
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MKT 498 Week 5 Marketing Communications Plan Executive Summary NEW
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MKT 498 Week 5 Marketing Communications Plan Executive Summary NEW   For your final Learning Team assignment, complete a Marketing Communications Plan Executive Summary (you must know what an Executive Summary is) using the information from the Learning Team assignments in Weeks 2-4: ..
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