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MKT 571

MKT 571 Marketing - NEW

MKT 571 Final Exam Guide (New, 2018) NEW
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MKT 571 Final Exam Guide (New, 2018) NEW   1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________.   • style
 • 

theme
 • 
trend
 • pattern   2. A firm should use undifferentiated marketing to pr..
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MKT 571 Week 1 Assignment Researching Marketing Questions NEW (Tesla Motors)
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MKT 571 Week 1 Assignment Researching Marketing Questions   Purpose of Assignment    This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for prep..
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MKT 571 Week 1 DQ 1 NEW
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MKT 571 Week 1 DQ 1 NEW Marketing Events and Supplemental Conversations What are some of the events that caught your eye during the past week, and what are the marketing implications of those events?  Discuss the strengths and the room for improvement in what you have noticed. ..
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MKT 571 Week 1 DQ 2 NEW
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MKT 571 Week 1 DQ 2 NEW My Personal Information How responsive are you to personal questions asked on a survey?  Are you more likely to answer questions if you are a customer?  What incentive do you need to respond to questions from a company that is not your employer or with whom yo..
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MKT 571 Week 1 DQ 3 NEW
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MKT 571 Week 1 DQ 3 NEW Art or Science How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today?  What  marketing challenges and opportunities does your organization face? ..
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MKT 571 Week 2 Assignment Understanding Target Markets (Nike) NEW
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MKT 571 Week 2 Assignment Understanding Target Markets (Nike) NEW Purpose of Assignment  To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a m..
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MKT 571 Week 2 DQ 1 NEW
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MKT 571 Week 2 DQ 1 NEW Watch the Marriott Video in MyMarketingLab®. Complete the corresponding video guide. ..
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MKT 571 Week 2 DQ 2 NEW
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MKT 571 Week 2 DQ 2 NEW Watchthe Harley Davidson Video in MyMarketingLab®. Completethe corresponding video guide. ..
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MKT 571 Week 2 DQ 3 NEW
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MKT 571 Week 2 DQ 3 NEW Complete the Segmentation, Targeting, and Positioning Simulation in MyMarketingLab®. ..
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MKT 571 Week 2 DQ 4 NEW
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MKT 571 Week 2 DQ 4 NEW Marketing Events and Supplemental Conversations What are some of the events that caught your eye during the past week, and what are the marketing implications of those events?  Discuss the strengths and the room for improvement in what you have noticed. ..
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MKT 571 Week 2 DQ 5 NEW
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MKT 571 Week 2 DQ 5 NEW Buying Behavior What are some ways your personal consumer behavior has been influenced by your culture, subculture, or personal factors? Have marketers been successful in targeting your personal demographic? Why or why not? ..
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MKT 571 Week 3 Assignment Promotion and the Product Life Cycle (Nike) NEW
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MKT 571 Week 3 Assignment Promotion and the Product Life Cycle (Nike) NEW   Purpose of Assignment  All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional effo..
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MKT 571 Week 3 DQ 1 NEW
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MKT 571 Week 3 DQ 1 NEW Marketing Events and Supplemental Conversations What are some of the events that caught your eye during the past week, and what are the marketing implications of those events?  Discuss the strengths and the room for improvement in what you have noticed.  ..
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MKT 571 Week 3 DQ 2 NEW
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MKT 571 Week 3 DQ 2 NEW Marketing Something New Explain whether you would test market the following newly developed products prior to a full-market launch: ·       Blueberry flavored milk ·       Eyeglasses with mapping technolo..
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MKT 571 Week 3 DQ 3 NEW
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MKT 571 Week 3 DQ 3 NEW Product Failure Can you think of some new products that have failed (Failure means it is no longer on the market or is going out of business in the next few months)? What do you believe were the causes of this failure? How would you have handled the product launch or ma..
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MKT 571 Week 3 Team Assignment New Product Launch (Apple Iphone) NEW
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MKT 571 Week 3 Team Assignment New Product Launch (Apple Iphone) NEW   Purpose of Assignment  Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor's product is in growth, your stra..
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MKT 571 Week 4 Assignment Price and Channel Strategy (Nike) NEW
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MKT 571 Week 4 Assignment Price and Channel Strategy (Nike) NEW   Purpose of Assignment  This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business...
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MKT 571 Week 4 DQ 1 NEW
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MKT 571 Week 4 DQ 1 NEW Watch the Dunkin Donuts Video in MyMarketingLab®. Complete the corresponding video guide. ..
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MKT 571 Week 4 DQ 2 NEW
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MKT 571 Week 4 DQ 2 NEW Marketing Events and Supplemental Conversations What are some of the events that caught your eye during the past week, and what are the marketing implications of those events?  Discuss the strengths and the room for improvement in what you have noticed. ..
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MKT 571 Week 4 DQ 3 NEW
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MKT 571 Week 4 DQ 3 NEW Southwest Airlines Pricing Strategies Read the Marketing Excellence case study on Southwest Airlines at the end of Ch. 14 in Marketing Management. How will the low-cost airline need to differentiate itself beyond pricing in the future? ..
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MKT 571 Week 4 DQ 4 NEW
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MKT 571 Week 4 DQ 4 NEW Starting a Franchise You have $250,000 to start a company, and you’re considering purchasing a franchise business. What are some of the advantages and disadvantages of franchise ownership? ..
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MKT 571 Week 4 DQ 5 NEW
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MKT 571 Week 4 DQ 5 NEW Willing to Pay What are some products or services that would be considered high priced, but that you are willing to pay for?  What is the value you are receiving in exchange for the price? ..
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MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy (Nike) NEW
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MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy (Nike) NEW   Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of th..
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MKT 571 Week 5 DQ 1 NEW
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MKT 571 Week 5 DQ 1 NEW Complete the Online Marketing Simulation in MyMarketingLab®. ..
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MKT 571 Week 5 DQ 2 NEW
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MKT 571 Week 5 DQ 2 NEW Marketing Events and Supplemental Conversations What are some of the events that caught your eye during the past week, and what are the marketing implications of those events?  Discuss the strengths and the room for improvement in what you have noticed. ..
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MKT 571 Week 5 DQ 3 NEW
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MKT 571 Week 5 DQ 3 NEW Marketing Communications Identify two current commercials airing on television or the Internet today. Describe the commercials, and include links to them. Do you think these advertisements are effective from a branding standpoint? Why or why not? ..
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MKT 571 Week 5 DQ 4 NEW
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MKT 571 Week 5 DQ 4 NEW Marketing Communications Marketers are developing branded Web series to get consumers involved with their brands. One successful series is “The Real Women of Philadelphia” from Kraft (www.realwomenofphiladelphia.com). Fans can watch videos of professionals making delici..
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MKT 571 Week 5 Team Assignment Media Options (StarBucks) NEW
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MKT 571 Week 5 Team Assignment Media Options (StarBucks) NEW Purpose of Assignment  The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides th..
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MKT 571 Week 6 Assignment Social, Ethical, and Legal Implications (Nike) NEW
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MKT 571 Week 6 Assignment Social, Ethical, and Legal Implications (Nike) NEW   Purpose of Assignment The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of..
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MKT 571 Week 6 DQ 1 NEW
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MKT 571 Week 6 DQ 1 NEW Marketing Events and Supplemental Conversations What are some of the events that caught your eye during the past week, and what are the marketing implications of those events?  Discuss the strengths and the room for improvement in what you have noticed. ..
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MKT 571 Week 6 DQ 2 NEW
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MKT 571 Week 6 DQ 2 NEW Would you buy that? Who would pay $330,000 for a virtual space station? Or $100,000 for an asteroid space resort? How about $99,000 for a virtual bank license? Players of the massively multiplayer online (MMO) game called Entropia Universe did. Those players are making ..
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MKT 571 Week 6 DQ 3 NEW
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MKT 571 Week 6 DQ 3 NEW Ethical/Legal Issues We are all familiar with online courses in college? Many students are, but some traditional brick-and-mortar universities are venturing into uncharted territory by outsourcing the teaching function to online providers. Missouri State University is o..
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