MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing NEW Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment. Include a statement of how innovation is necessary to develop sustainab..
MKT 593 Week 2 Environmental Analysis Worksheet NEW Choose a product for an environmental analysis. (This may or may not be your Week One choice.) Research an environmental analysis for your selected product. Complete the attached worksheet (in lieu of a 1,050- to 1,400-word ..
MKT 593 Week 3 Ethical Issues NEW Research and analyze the ethical issues that may be encountered not only in marketing a product but in conducting market research. Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker notes that summarizes th..
MKT 593 Week 4 Signature Assignment Strategic Marketing Plan Description NEW What is a Signature Assignment? A signature assignment is designed to align with specific program student learning outcome(s) for a program. Program Student Learning Outcomes are broad statements that describe what st..
MKT 593 Week 5 Major Marketing Weaknesses NEW Read and Review the text’s “Major Marketing Weaknesses” table in Chapter 23. Identify three to five examples from the real world and describe them – they can be both examples of committing the deadly sins, or avoiding them. Write a 1,0..
MKT 593 Week 6 Innovative Product Plan Presentation NEW Your goal is to “sell” your strategic marketing plan by persuading your audience into adopting it; therefore, keep the focus of the presentation on only the highest value or most critical key points which would assure them that your plan wil..
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