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MKT 607

MKT 607 (NEW)

MKT 607 Week 1 Discussion 1 NEW
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MKT 607 Week 1 Discussion 1 NEW   Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions based on perceived benefits. Sometimes translating desired benefits to product design, features, and overall product strategy can be chal..
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MKT 607 Week 1 Discussion 2 NEW
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MKT 607 Week 1 Discussion 2 NEW   Explore the Marketplace Live simulation.  Discuss any previous experience you have had with strategic planning.  How will your experience help you in working with your team to build a successful marketing division?  What challenges..
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MKT 607 Week 2 Discussion 1 NEW
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MKT 607 Week 2 Discussion 1 NEW   Based on what you have learned about market research so far, how does what you will be doing in the simulation fit into the market research process?  How will you approach market research and continuous improvement?  Consider the initial marke..
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MKT 607 Week 2 Discussion 2 NEW
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MKT 607 Week 2 Discussion 2 NEW   Should there be greater government regulation with respect to selling to vulnerable consumers? Be sure to support your discussion question responses with evidence from the readings or additional references.   ..
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MKT 607 Week 2 Marketing Article Review NEW
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MKT 607 Week 2 Marketing Article Review NEW   Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing) Begin your research by using the Library or an electronic database search. Find a scholarly/peer-reviewed journal article on article less tha..
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MKT 607 Week 3 Discussion 1 NEW
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MKT 607 Week 3 Discussion 1 NEW   A number of factors contribute to the pricing strategies for a product. Considering the workhorse segment in the simulation, what pricing strategy would be most effective considering both the market's needs and the product life cycle? As the product moves..
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MKT 607 Week 3 Discussion 2 NEW
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MKT 607 Week 3 Discussion 2 NEW   Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and ho..
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MKT 607 Week 4 Digital Marketing Plan - Innovation Solutions NEW
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MKT 607 Week 4 Digital Marketing Plan - Innovation Solutions NEW ..
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MKT 607 Week 4 Digital Marketing Plan - Lopetech Computers Marketing Plan NEW
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MKT 607 Week 4 Digital Marketing Plan - Lopetech Computers Marketing Plan NEW ..
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MKT 607 Week 4 Discussion 1 NEW
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MKT 607 Week 4 Discussion 1 NEW   How do customer relationships fit into a vision for a given product and the overall organization? How does an organization use this relationship to meet customer satisfaction through branding and advertising? ..
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MKT 607 Week 4 Discussion 2 NEW
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MKT 607 Week 4 Discussion 2 NEW   Should chain stores imitate the packaging of leading brands? (Store brands will frequently have the look of a well-known brand). Why or why not? ..
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MKT 607 Week 5 Discussion 1 NEW
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MKT 607 Week 5 Discussion 1 NEW   The Marketplace Live simulation involves business-to-business (BTB) marketing of computer products. Social media is often considered for business-to-consumer (BTC) marketing. Does social media marketing work in the BTB marketplace? Why, or why not? How mi..
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MKT 607 Week 5 Discussion 2 NEW
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MKT 607 Week 5 Discussion 2 NEW   Social media marketing depends on involvement and word-of-mouth. However, there are risks when using social media marketing. Discuss the pros and cons of using social media such as LinkedIn, Facebook, and online blogs as part of an integrated marketing co..
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MKT 607 Week 6 Digital Marketing Promotion - Innovation Solutions NEW
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MKT 607 Week 6 Digital Marketing Promotion - Innovation Solutions NEW ..
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MKT 607 Week 6 Discussion 1 NEW
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MKT 607 Week 6 Discussion 1 NEW   Analyzing outcomes from previous months is a helpful step in refining projections and a process. Discuss the importance of evaluating the competition and continually refining your position in the market to maintain an advantage. ..
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MKT 607 Week 6 Discussion 2 NEW
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MKT 607 Week 6 Discussion 2 NEW   What are the various types and functions of marketing intermediaries? Which are more important for large business and why? Which are more important for the small business and why? How could additional marketing channel options in the simulation help you b..
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MKT 607 Week 7 Discussion 1 NEW
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MKT 607 Week 7 Discussion 1 NEW   Identify one environmental factor or risk that affects the decision-making opportunities within an organization. Provide a brief description of the concerns and potential solutions for addressing the concerns or risks. Are there financial requirements tha..
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MKT 607 Week 7 Discussion 2 NEW
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MKT 607 Week 7 Discussion 2 NEW   How does the financial aspect of an organization influence decision making and the outcome ..
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MKT 607 Week 8 Discussion 1 NEW
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MKT 607 Week 8 Discussion 1 NEW   Interview one person within your organization who has knowledge about the decision-making opportunities the executive or management team formulates. Inquire about national and global trade opportunities. Does the organization benefit from trade opportunit..
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MKT 607 Week 8 Discussion 2 NEW
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MKT 607 Week 8 Discussion 2 NEW   What are the advantages and disadvantages of a firm's use of power purchasing parity? Provide an example. ..
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MKT 607 Week 8 Marketplace Final Report - Lopetech Computers NEW
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MKT 607 Week 8 Marketplace Final Report - Lopetech Computers NEW   The Marketplace Final Report to the Board – Diamond’s International: Year-Two Performance Report This is a Collaborative Learning Community (CLC) assignment. Refer to “MKT-607 Marketing Management: The Marketplace Si..
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